the MR+ Business Pipeline

Get Mission Ready to

Government Contracts.

MR+ MR+ analyzes your business, assesses your capabilities, positions you to compete, and validates your Mission Readiness.

Qualified businesses earn a place in the MR+ Business Pipeline, where government agencies, prime contractors, and industry partners can discover their capabilities.

You prepare. You qualify. We promote.

Start the MR+ Process

The Challenges

Every Meeting Is an Evaluation

Government contracts are rarely won in a single meeting. They’re earned through a series of interactions where buyers continually evaluate your capabilities, credibility, and trustworthiness.

In every interaction, buyers are asking:

  • Can you help me?
  • Do I trust you?

Every meeting is an opportunity to build trust—or lose it.

Most small businesses know what they do. Fewer know how buyers evaluate them, where they stand against competitors, or which opportunities they can realistically win.

MR+ helps you understand your competitive position, demonstrate your strongest capabilities, and become a credible choice for buyers and partners.

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WHAT MR+ DOES

The MR+ Business Pipeline

Being ready isn’t the same as being Mission Ready.

MR+ helps businesses achieve Mission Readiness and promotes qualified companies through its Business Pipeline.

You can’t simply pay to get on the list. You have to earn it.

  • You prepare.
  • You qualify.
  • We promote you.

We analyze your business, assess your capabilities, identify competitive strengths and gaps, and help position you for realistic opportunities.

Once your Mission Readiness is validated, your company enters the MR+ Business Pipeline, where its capabilities become visible to potential government and industry buyers.

Start the MR+ Process

Who We Are

Built By the People Who Know What Buyers Look For

MR+ was founded by Robb Wong, former Associate Administrator for Government Contracting and Business Development at the U.S. Small Business Administration.

Our experts bring decades of experience as government acquisition officials, evaluators, business owners, and GovCon executives who have assessed companies, selected partners, and made contracting decisions.

We know how buyers evaluate businesses because we’ve made those decisions ourselves.

Start the MR+ Process
More About Us

What We Offer

MR+ Business Pipeline

Analyze. Assess. Position. Validate. Promote.

MR+ helps you understand your competitive position, identify where you can realistically compete, establish credibility with buyers, and earn visibility in a growing inventory of qualified small businesses.

Know where you stand. Prove what you can do. Get discovered.

FIND. PURSUE. WIN.

How it Works

The MR+ Process

1. Analyze & Assess

MR+ CORE FUNDAMENTALS™

  • Understand where your business stands today.
  • Identify your strongest capabilities, competitive advantages, and gaps.
  • Determine which opportunities fit your business—and which don’t.
  • Build a realistic foundation for competing and growing.

2. Position & Validate

MR+ READINESS ASSESSMENT™

  • Position your business around the capabilities buyers value.
  • Complete the MR+ Readiness Assessment™.
  • Have your readiness evaluated by experienced government and industry decision-makers.
  • Identify remaining gaps and demonstrate your Mission Readiness.

3. promote & Get Discovered

MR+ BUSINESS PIPELINE™

  • Complete the qualification process and earn your place in the MR+ Business Pipeline.
  • Build a profile highlighting your evaluated capabilities and competitive strengths.
  • Become visible to agencies, prime contractors, and industry partners seeking credible small businesses.

READY TO GET STARTED?

Know where you stand. Demonstrate your Mission Readiness. Get discovered.

Prepare. Qualify. Enter the Pipeline.

Start the MR+ Process — $499
MR+ AnswerDesk

Not ready for the full MR+ process? Use the MR+ AnswerDesk for expert advice on a specific GovCon question. If you later enter the MR+ Process, up to $300 in eligible AnswerDesk question fees can be applied toward the $499 price.